U.S. Rideshare Media 2023 Annual Report

A full report on our rideshare media and advertising business

T-Mobile Advertising Solutions provides the world’s largest network of active rideshare media screens. As of April 2023, our devices run in nearly 50,000 vehicles throughout North America, engaging approximately 20 million riders monthly.

Our screens offer marketers a unique opportunity to place ads in between highly engaging games and content, while reaching a young, high-earning and tech-savvy demographic.

This report also includes survey data that was collected throughout the entirety of 2022 and the early months of 2023. The results provide a clear understanding of the rideshare media landscape from both the driver and rider perspective.

You’ll also learn:

• Why the average rideshare user lands in a key advertising demographic
• How our screens inform and delight riders while giving them control over their experience
• Rider interests based on their trips and their screen interactions